Industry
e-commerce
Skills
data-visualization
Tools
power-bi
Learning Objectives
Analyze order delivery performance using calculated columns and logic-based DAX expressions.
Create impactful visuals like line charts, column charts, scatter plots, and map visuals to uncover trends and patterns.
Design KPI dashboards using card visuals to summarize key business metrics such as sales, orders, and profit.
Correlate discount levels with profitability and interpret customer behavior across shipping modes and segments.
Overview
This hands-on Power BI project places learners in the shoes of a data analyst at GlobalMart, an e-commerce company aiming to optimize its operations and strategy through data. Spanning multiple real-world business cases—from analyzing delivery performance and monthly sales trends to discount-profit relationships and logistics—the project emphasizes using DAX, interactive visuals, and analytical storytelling to generate actionable insights. Learners will explore how to model data, apply business logic, and create dashboards that speak directly to business stakeholders. The project is designed to simulate end-to-end analysis, enhancing both technical and decision-making skills.
Prerequisites
- Basic understanding of Power BI interface, report view, and data modeling.
- Familiarity with DAX functions such as DATEDIFF, IF, and calculated columns.
- Ability to import data and build simple visualizations like bar, line, and scatter charts.
- Interest in business problem-solving using data visualization and storytelling techniques.