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Identifying Distribution Channel for Launching a New Beverage
6 Scenarios
11 Hours 30 Minutes
Advanced
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Industry
retail-and-cpg
Skills
approach
quality
Tools
excel
Learning Objectives
Breaking down complex business problems
Prioritizing specific solution development
Positioning competitors and customers
Crafting data asset requirements and collection
Creating compelling consultation decks
Overview
GlobalBev, a prominent player in the beverage industry, is preparing to launch an innovative new beverage line. While the company has access to multiple channels including e-commerce, Q-commerce, modern trade, general trade, and HoReCa launching the product in every channel is not optimal.
In today’s competitive market, selecting the right channel is crucial for ensuring maximum reach and profitability.
Your Job as a Consultant is to
- Breakdown business problem into reasonable opportunities, identifying solution for each opportunity and Prioritizing right solution
- Analyzing competitor and market landscape
- Analyzing Distribution Channel landscape
- Analyzing Customer Preferences and Behavior
- Creating an Analytical Solution that can help GlobalBev with its business needs
and Finally Creating a compelling presentation to convince Stakeholders
Prerequisites
- Solid understanding of CPG industry drivers and distribution channels
- Knowledge of Consulting and Strategic Frameworks needed for Problem Solving
- Knowledge of Analytical Frameworks needed for Problem Solving
- Knowledge of Collecting Data Artifacts, Surveys and Augmentation with Synthetic Data
- Ability to explain technical solutions clearly and persuasively