Ingredients of a Great Visual
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There's an old saying : A picture is worth 1000 words
Well, in the modern data driven world we can safely say : A visual is worth 1000 data points
This makes us think :
What makes a visual appealing to its audience?
What makes a visual confuse its audience?
Can a visual be designed to be good always?
These are some of the questions whose answers we'll explore in this blog.
This is going to be a video guided discussion. Refer the video provided in the end. It has an super interesting activity to work along. So, stay along with me.
Let's start with a question :
Q) Show me the trend of pencil sales year on year
How can we answer this?
One way is to create a simple column chart as shown below :
However, what about this?
Conclusion : The kind of shape used can significantly improve the meaningfulness of a visual. Hence, the 1st ingredient which makes or breaks a visual is : Shape
Next Question :
Q) Show me the sales and profit numbers for this month.
You presented the below visual :
What's wrong here?
Sales looks fine. Shown in black which is a general color used to report anything
Profits are reported in RED which is a symbol of something going wrong!
Losses are reported in GREEN which can deceive the audience in mistakenly think all good within this box
Finally, seems we don't want the audience to pay attention to Costs. Hence, the greying out!
Conclusion : Colors play a significant role in attracting or denying attention from the audience. Hence, the 2nd ingredient which makes or breaks a visual is : Color
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